The importance of keywords
Keywords play a critical role in how search engines perceive your website. If your website doesn’t contain the keywords people search for when they’re looking for your product or service, you won’t show up in their search results. If you’re not in the search results, you won’t get the sale.
As part of a Website Health Check, your website will be checked against your keywords to see how it fares with search engines. You will also find out how your main competitor is doing so you can more easily judge the performance of your own.
Content word clouds
Phrases such as SEO, ranking and algorithms conjure up images of lists and spreadsheets. However, this isn’t the ideal format for lots of people to take in information.
Part of the Smart Thinking Consultancy Website Health Check includes a visual representation of the words and phrases on your website, so you can see at a glance what terms you use the most frequently and whether they’re a true reflection of the information you want to share about your business.
Broken links are those which are supposed to go from your website to another page, either on your site or elsewhere, but actually lead nowhere. This could be because the page you’re linking to has been moved or changed its address.
It’s important to avoid broken links on your site for two reasons. First, it’s off-putting for people using your website – if you’re pushing them towards ‘dead ends’ they may leave your site and go elsewhere. Secondly, it’s not great for search engines. When search engines decide what sites rank the highest, they not only look at the content of the site, but also at the links you provide for your visitors. If your site is providing poor quality links, the search engines will push your site further down the rankings.
During your Website Health Check, those broken links will be found so you can decide on the best course of action – updating, deleting or fixing the links.
As you may have gathered by now, much of your website’s ‘health’ is centred around how it performs with search engines, and therefore how many new visitors are brought to your site.
While it can be relatively easy to find faults and fix them, it can be more difficult to identify the things that aren’t there in the first place. This is where an SEO expert can help. Through a Website Health Check, those key things that could make all the difference to your SEO will be noted so you can implement the changes need to make your website more attractive to the search engines.
As well as looking at the content of your website, the search engines also want to see how you’re leading people through your website – in their eyes, having more related material on your website makes you likely to be more valuable to your readers. Therefore, the Website Health Check will also assess your site to make sure you’re signposting your visitors effectively and that the search engines realise you’re doing this.
The search engines like to see that you’re looking after your website, and one way to do this is to create new content and update existing content. A marketing expert will be able to advise on content which will perform well with the search engines as well as providing interesting information for your website visitors, and look at which parts of your website can be refreshed or updated.
We all need a bit of attention from time to time. Arranging a Website Health Check will make sure all of the basics are in order and point you towards any issues that may need addressing in the future to make sure your website is at full strength and working as well as possible for you.
Arrange Your Website Health Check
Book an appointment for your Website Health Check with us and make sure your website is performing at its best.