Your keywords are the words and phrases people use when they’re searching for the product or service you provide.

Identifying these keywords and using them effectively throughout your website makes it more likely that your website will appear at the top of the search results when your customers are looking for you.

Your keywords can make a huge difference to the amount of traffic your website receives as well as helping with other aspects of your marketing strategy, so it’s worth getting some expert advice.

Identifying your keywords

The words people associate with your business may seem obvious to you, but the terminology you’re used to using may not be that used by someone who’s not involved with your industry. 

For example, people may not know that your product is the solution to their problem, so they won’t look for you by product type. Keyword research requires time to look into who your customers are, what they want and how they phrase it.

A marketing expert will know the tools available to find the answers to all these questions, finding the most relevant and effective keywords for you.

Using keywords effectively

Search engines look at your website pages individually to decide if they’re the right ones to display in answer to a query, so it’s important that relevant keywords are used across your website and not just on your homepage.

However, as search engines become more intelligent, they are working out which pages are trying to game the system by loading pages with keywords, as opposed to those providing the information customers actually want.

Using a marketing specialist will help you strike the balance between signalling to the search engines that you’re the website they need, without going so far that you become excluded from results.

Keywords can also be used in strategic places in the backend of your website, and a marketing expert will know where using these will give the best results.

Refreshing keywords

As with all aspects of marketing, things are constantly shifting, so the tactics you used 6 months ago may not be relevant now.

It’s worth reviewing the ideal keywords relating to your products and sector regularly and making adjustments according to changing customer needs, seasonal variations and changes to your own marketing strategy.

The results of your ongoing keyword research can inform your wider marketing strategy and the words and phrases you use in other marketing material. Your marketing specialist will be able to make sure the results of the research are integrated into your marketing plans.
As with all aspects of marketing, things are constantly shifting, so the tactics you used 6 months ago may not be relevant now.
It’s worth reviewing the ideal keywords relating to your products and sector regularly and making adjustments according to changing customer needs, seasonal variations and changes to your own marketing strategy.

The results of your ongoing keyword research can inform your wider marketing strategy and the words and phrases you use in other marketing material.

Your marketing specialist will be able to make sure the results of the research are integrated into your marketing plans.

Working with a marketing expert makes keyword research easier, as they are likely to have knowledge and access to the tools that give the most accurate insights, as well as having the knowledge to implement your keywords in your customer-facing content and through the backend of your website.

They will make sure those keywords are working hard for you without falling foul of the search bots.

Outsource Your Keyword Research

To discuss the benefits of keyword research for your business, or to see how refreshing your keywords can increase your website traffic and improve your overall marketing strategy, get in touch.