Google is the dominant search engine, and so if you want your website to be discovered, you need to appear on their first results page.
While search engine optimisation grows your website organically, it can take time for Google to realise that the content of your website is the best result for your customers.
In contrast, Google Ads can guarantee your spot on the first page and are proven to increase the number of visitors to your website, which should lead to an increase in sales.
Once your ad campaign has been set up, it starts to work immediately – no waiting for organic results or for your website to climb up the rankings.
By carefully selecting the right keywords, your ad can appear at the top of your customers’ results pages instantly. Of course, this in itself won’t guarantee a sale – your website needs to make the customer journey as simple as possible – but it does mean you can lead your customers to exactly the right place.
You can use other factors to decide who should see your ads too. Things like the geographic area, age and the device people are using to search can all be tweaked to resemble your ideal customer as much as possible.
Google Ads also show the results of ads in real time, so it’s simpler to see what is working and what isn’t, and make adjustments when needed.
A Google Ads specialist will be able to find the most relevant keywords being searched by your customers so the visitors you get will be the ones most likely to buy.
One of the big benefits of Google Ads is the speed at which you can amend or remove ads. If something is performing badly, it can be removed. If something is working well, more resources can be put into it.
Your Google Ads expert will be able to monitor your Google Ads account to keep an eye on how well they are doing and make changes as necessary.
Remind your customers
There are so many features of Google Ads, but one of the most valuable is the ability to re-target your customers. Google will remember if someone has visited your website without making a purchase, and your ads can appear elsewhere online to encourage them to come back.
You can also choose not to show ads to particular groups, such as those who have already bought via your website, to make sure your advertising budget solely targets new customers.
Using a marketing expert to set up your ads ensures this is all done correctly and that your advertising budget is being spent in the most effective way possible.
Monitoring Google Ad results
Google Ads provides some of the most detailed feedback for your ads of all the advertising platforms.
You can see exactly who has visited your website as a result of clicking your ad, how many of those visits resulted in a sale and how much each one cost you.
By connecting Google Ads with Google Analytics, this information gets even more detailed, so you can monitor exactly what is happening as your customers navigate your website.
This can help marketers get a more thorough understanding of the impact of Google Ads than is possible through any other medium. As mentioned above, it also means they can react quickly to changes in your customers’ behaviours and continuously refine your ads to enhance their performance, so you get the greatest possible return on your investment.
Stay a step ahead
With lots of businesses now using Google Ads, it’s likely that one of your competitors is appearing when potential customers are searching using your particular keywords. If you’re not involved too, you can’t compete.
Google Ads work on a Pay Per Click (PPC) system, so you can control your overall spend and the amount spent on each ‘click’ to your website. This allows you to be competitive without costs spiralling out of control.
An expert with experience of Google Ads can help you decide on the appropriate amount to invest in ads, and the level needed to appear ahead of your competitors.
Outsource Your Google Ads
If you want to discuss how Google Ads can benefit your business in particular, or you need help refining your audience or finding the right keywords, contact us today