Getting out and meeting your customers can have huge benefits, and you need to make sure these meetings have the maximum impact. Taking on an exhibition space, creating professional marketing and display materials and even ordering the right promotional items can take lots of time and lead to a lot of expense.
Working with a marketing expert will make sure your business is represented as professionally as possible without costing the earth.
Finding the right events
There are so many events out there, it can be hard to find the one which is the best fit for your business.
As well as physical events, there has been a huge surge in the popularity of online events, requiring a whole different set of tools.
This is familiar territory for a marketing expert, who can ascertain the type of attendees expected, anticipated footfall and the overall tone of the event, helping you feel more confident that you’re spending your time and money on the right type of event for your business.
Meeting your customers may not be enough in itself to secure a sale – and sometimes you don’t get the chance to meet and so have to communicate in other ways. Your marketing collateral is a huge opportunity to raise your brand awareness and attract new customers and key contacts.
From banners and posters to leaflets and handouts, you need to make sure you have all the materials you need to make your business attractive and enticing, as well as providing more detailed information for those who want it.
You should also consider the tone you’re setting. If you’re at an event, are you going to have something to attract visitors to your stand? Special offers, competitions or giveaways work well for some businesses, whereas they strike the wrong note for others. If you’re producing a leaflet, how will yours stand out from others?
A marketing expert can make sure your branding is clear and consistent throughout all of your materials, from arranging clear signage to making sure your exhibition space is appealing to your ideal customers and from eye-catching flyers to sales aids.
Promotional items can be a valuable tool, giving you a space in customers’ homes and offices long after they’ve made contact with you and acting as a physical reminder of your business.
It’s possible to get your business details on pretty much anything (and spend lots of money in the process), so a marketing expert will help you decide what products may be appropriate for your ideal customers. They will also have contacts to make sure your promotional items are made to a good standard and at a price which will make it cost-effective for you to invest in.
Outsource Your Collateral Items
There are so many opportunities to represent your business, and events, marketing collateral and promotional items can all play a valuable part. Making the most of these opportunities takes time and planning, and a marketing expert will make sure you’re using each of these to their full advantage.
Get in touch to discuss how you can make the most of events, exhibitions, marketing materials and promotional products for your business.