From deciding which events are beneficial for you or your business to attend, to making sure your exhibition space has everything it needs to make a good impression and provide all the information prospective customers need, a marketing expert can help you make the maximum impact. Collateral involved items such as brochures either hard or soft copies. Carefully selected promotional items will keep your name in people’s minds.
The online demand for products and services continues to grow, and if you’re not there, you could be missing out on a valuable source of customers. Digital marketing will make sure your name is in the right place at the right time, whether your customers are on PCs, tablets or smart phones.
Marketing isn’t just placing adverts. You can enhance your reputation and build relationships with your customers through carefully considered content marketing. Blogs, website content, editorial pieces, press releases and case studies all form part of the wider marketing mix, creating content your customers will seek out for themselves.
Public relations is about the ongoing relationship you have with your customers. Rather than simply pushing out advertising content, public relations encourages a two-way conversation. Often taking the form of media relations, PR includes writing press releases, finding appropriate outlets for your business to feature in and building relationships with journalists, all with the aim of promoting your company’s reputation.
Whether it’s a local fair or a national sports event, sponsorship can increase your visibility, reinforce your core values and align you with a new audience. The right sponsorship can also include media opportunities, engagement with relevant organisations and gives the impression of a successful, secure business.