maggie@smartthinkingconsultancy.co.uk

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Marketing Services

For all your Digital & Traditional Marketing needs

I believe small to medium sized businesses need people and support that they can trust and rely on. As a small business myself, I understand the ups and downs of running your own business and the challenges that come with it. This is why I deliver a flexible marketing service.

You can outsource your marketing services for as many days per month as your company needs, with flexibility and no long term tie in, so you get the benefit of experienced marketing with no long term commercial risk and no stress.

Many consultants provide advice and then step away, leaving you to implement their plans. The problem with this method is, that some companies don’t have the time to action the implementation . My approach is different, as I will not only offer advice, but also provide all the implementation, enabling you to have a part time marketing department at a cost you can afford. If you want to keep some tasks in-house, we can work together to decide what parts to outsource and which parts to keep in-house, helping you to utilize your staff and keep your costs down.

Marketing services for small and medium size businesses

Marketing Strategy

Marketing Strategy

From deciding which events are beneficial for you or your business to attend, to making sure your exhibition space has everything it needs to make a good impression and provide all the information prospective customers need, a marketing expert can help you make the maximum impact. Collateral involved items such as brochures either hard or soft copies. Carefully selected promotional items will keep your name in people’s minds.

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Digital Marketing

Digital Marketing

The online demand for products and services continues to grow, and if you’re not there, you could be missing out on a valuable source of customers. Digital marketing will make sure your name is in the right place at the right time, whether your customers are on PCs, tablets or smart phones.

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Content Marketing

Content Marketing

Marketing isn’t just placing adverts. You can enhance your reputation and build relationships with your customers through carefully considered content marketing. Blogs, website content, editorial pieces, press releases and case studies all form part of the wider marketing mix, creating content your customers will seek out for themselves.

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Public Relations

Public Relations

Public relations is about the ongoing relationship you have with your customers. Rather than simply pushing out advertising content, public relations encourages a two-way conversation. Often taking the form of media relations, PR includes writing press releases, finding appropriate outlets for your business to feature in and building relationships with journalists, all with the aim of promoting your company’s reputation.

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Sponsorship

Sponsorship

Whether it’s a local fair or a national sports event, sponsorship can increase your visibility, reinforce your core values and align you with a new audience. The right sponsorship can also include media opportunities, engagement with relevant organisations and gives the impression of a successful, secure business.

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Advertising

Advertising

From local radio to billboards, website ads to glossy magazines, the possibilities for advertising are almost endless. With the right content and good placement, advertising can be a really effective way to increase sales. A marketing expert will make sure you’re spending your advertising budget in the best way, to get the highest possible return on your investment.

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Google AdWords

Google AdWords

Google is by far the dominant search engine, so you need to make sure you’re highly visible to potential customers. While SEO gets you up the rankings in the long-term, Google Ads guarantee your place on the first page. Setting up your Google Ads campaign correctly is essential for this to work properly, and a marketing consultant can help you find the best keywords and audience types to make this cost effective.

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SEO

SEO

Search Engine Optimisation makes it easy for search engines to see what your website is about. As a result, if someone searches about your area of expertise, your site should be the one the search engines go to when they’re looking for the answer. As well as your website content, SEO includes the technical bits of your website and where you appear elsewhere online.

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Keyword Research

Keyword Research

Keywords are the words and phrases people use when they’re looking for the products or services you provide. Finding out what these are and using them effectively across your website makes it more likely that your page will show as a match for potential customers searching for a business like yours.

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Website Health Check & Content Updates

Website Health Check & Content Updates

A Website Health Check will make sure your website is as healthy as possible, making it easier for your customers to use as well as ranking more highly in the search engine results. It will identify items such as broken links, thin content and more. Content updates keep your website fresh and engaging as well as letting the search engines know you’re still active and relevant.

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Direct Marketing

Direct Marketing

Direct marketing can include letters, emails and even texting to contact your customers, whether your business is B2B or B2C. It’s a great way to reach a specific group of people with a particular call to action, and is highly measurable.

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Marketing Strategy
Digital Marketing
Content Marketing
Public Relations
Sponsorship
Advertising
Google AdWords
SEO
Keyword Research
Website Health Check
Direct Marketing
Events, Collateral & Promotional Items