by Maggie | Sep 26, 2024 | Uncategorised
Content really is king. Particularly in digital marketing. Demand for content creation services has boomed in recent years, and last year alone, requests for content increased by 71%. It turns out that Bill Gates was right when he claimed in his 1996 essay that...
by Maggie | Apr 1, 2024 | Uncategorised
Every now and then, Google makes an algorithm change that seems to turn digital marketing upside down. This happened with Panda in 2011, Penguin in 2012, and the Helpful Content Update in 2022. We are now in one of these moments with the most recent March 2024 core...
by Maggie | Oct 6, 2023 | Uncategorised
Every few months, Google initiates its Core Updates; the most recent beginning on October 5 2023, just one day after the release of their spam update. Specifically created to interrupt and adapt the Google algorithm, some SMEs may find this update a little daunting,...
by Maggie | Nov 12, 2021 | Uncategorised
As Google Marks its 23rd Birthday was the July Core Update Cause for Concern or Celebration? Google turned 23 on 27th September 2021. 2 months after it’s ceremonial last core rollout (in July) are we still partying or trying to pick up the pieces? Let’s explore. In...
by Maggie | Jul 30, 2021 | Blog, Uncategorised
When it comes to engaging with your target audience, email marketing remains the most effective marketing channel out there. A successful email marketing campaign puts your company right in front of your target customer, keeping you front of mind. What is email...
by Maggie | Jun 18, 2021 | Blog, Uncategorised
How many times have you lost interest in a product or service? You’ve seen the ads all over Google for, let’s say a free software package. Then, after a few minutes or a few tries at using it, you left, never to return. Or maybe it’s a new service you’d like to use –...
