Marketing In The Time Of Covid-19

There is no denying that we are in trying times. Something like Covid-19 and the measures put in place to deal with it haven’t ever happened before, which has left everyone scrambling to cope, and to find a new ‘normal’ in this unprecedented event. The lock down has...

Why Your Business Needs A Marketing Strategy

A marketing strategy is your essential guide to promoting and growing your business. From day one, the effectiveness of your marketing activities has a direct impact on your bottom line. It’s the engine that drives your sales, so to make the most of it you need a...

Understanding Your Customer Journey

How many times have you lost interest in a product or service? You’ve seen the ads all over Google for, let’s say a free software package. Then, after a few minutes or a few tries at using it, you left, never to return. Or maybe it’s a new service you’d like to use –...