Google’s July Core Update – Cause for Concern or Celebration?
As Google Marks its 23rd Birthday was the July Core Update Cause for Concern or Celebration? Google turned 23 on 27th September 2021. 2 months after it’s ceremonial last core rollout (in July) are we still partying or trying to pick up the pieces? Let’s explore. In this blog we look at the reality of what happened. Why Google likes to shake things up periodically, to avoid stalemate. What can happen afterwards including wild fluctuations in search rankings and how to deal with the...
Integrating Linkedin Live to your marketing strategy
Social media has been dominating digital marketing for many years now. Linkedin, in particular, has undergone a dramatic transformation. The professional platform has come along way since its launch in 2003, and today over 770 million people use it. When Linkedin first launched, it was established as a social network for professionals. Users could post their professional credentials and seek out career opportunities. But today, the platform is about much more than recruitment. It provides a...
How to create a successful email marketing campaign
When it comes to engaging with your target audience, email marketing remains the most effective marketing channel out there. A successful email marketing campaign puts your company right in front of your target customer, keeping you front of mind. What is email marketing? Email marketing lands your content directly in the inbox of your target customer. It allows you to raise awareness of your brand, promote your products and services, share news, and tell a story - all with the aim of...
The power of influencer marketing
How many times have you lost interest in a product or service? You’ve seen the ads all over Google for, let’s say a free software package. Then, after a few minutes or a few tries at using it, you left, never to return. Or maybe it’s a new service you’d like to use – like a hairdresser. You take a look at their work and their marketing, but something just holds you back from making the booking. It’s probably happened more times than you can count. But think back for a second and ask...
The Page Experience Algorithm – What is it, and What it Means for You
It’s quite unlike Google to give us even a few days’ notice about what their new algorithms will include – so its amazing to have a few months. Mainly due to the ongoing impacts of Covid-19, Google has decided to share its intentions for the next major algorithm update (coming in May 2021) so that we can adjust our websites in advance and make sure our rankings don’t tank. So today, I’m sharing the update, and some tips on how to prepare for it, with you. Page Experience No one could...
Why Your Business Needs To Be Active During The Lockdown
This lockdown has been tough on all of us – but maybe none more so than the small business owner. Unlike big corporations, small business owners don’t tend to have huge reserves of cash waiting to get them through months with no work. They have employees who rely on them to feed their kids and pay their mortgages, and customers who rely on them for their products or services. And when you can’t leave the house for anything but shopping and exercise, keeping all of those plates spinning can...
Marketing In The Time Of Covid-19
There is no denying that we are in trying times. Something like Covid-19 and the measures put in place to deal with it haven’t ever happened before, which has left everyone scrambling to cope, and to find a new ‘normal’ in this unprecedented event. The lock down has been particularly hard on business owners, who have found themselves unable to go into work, trying to support employees with drops in income as clients are isolating and unable to buy. But while it may be difficult, there is a...
Why Your Business Needs A Marketing Strategy
A marketing strategy is your essential guide to promoting and growing your business. From day one, the effectiveness of your marketing activities has a direct impact on your bottom line. It’s the engine that drives your sales, so to make the most of it you need a solid plan of action. It takes careful planning, research and a comprehensive understanding of the marketplace to develop a strategy that will ensure the success of your business. So what needs to be included in your marketing...
Understanding Your Customer Journey
How many times have you lost interest in a product or service? You’ve seen the ads all over Google for, let’s say a free software package. Then, after a few minutes or a few tries at using it, you left, never to return. Or maybe it’s a new service you’d like to use – like a hairdresser. You take a look at their work and their marketing, but something just holds you back from making the booking. It’s probably happened more times than you can count. But think back for a second and ask...