Understanding Your Customer Journey

Understanding Your Customer Journey

How many times have you lost interest in a product or service? You’ve seen the ads all over Google for, let’s say a free software package. Then, after a few minutes or a few tries at using it, you left, never to return. Or maybe it’s a new service you’d like to use – like a hairdresser. You take a look at their work and their marketing, but something just holds you back from making the booking. It’s probably happened more times than you can count. But think back for a second and ask...

Why Your Business Needs A Marketing Strategy

Why Your Business Needs A Marketing Strategy

A marketing strategy is your essential guide to promoting and growing your business. From day one, the effectiveness of your marketing activities has a direct impact on your bottom line. It’s the engine that drives your sales, so to make the most of it you need a solid plan of action. It takes careful planning, research and a comprehensive understanding of the marketplace to develop a strategy that will ensure the success of your business. So what needs to be included in your marketing...

Marketing In The Time Of Covid-19

Marketing In The Time Of Covid-19

There is no denying that we are in trying times. Something like Covid-19 and the measures put in place to deal with it haven’t ever happened before, which has left everyone scrambling to cope, and to find a new ‘normal’ in this unprecedented event. The lock down has been particularly hard on business owners, who have found themselves unable to go into work, trying to support employees with drops in income as clients are isolating and unable to buy. But while it may be difficult, there is a...

Why Your Business Needs To Be Active During The Lockdown

Why Your Business Needs To Be Active During The Lockdown

This lockdown has been tough on all of us – but maybe none more so than the small business owner. Unlike big corporations, small business owners don’t tend to have huge reserves of cash waiting to get them through months with no work. They have employees who rely on them to feed their kids and pay their mortgages, and customers who rely on them for their products or services. And when you can’t leave the house for anything but shopping and exercise, keeping all of those plates spinning can...

The Page Experience Algorithm – What is it, and What it Means for You

The Page Experience Algorithm – What is it, and What it Means for You

It’s quite unlike Google to give us even a few days’ notice about what their new algorithms will include – so its amazing to have a few months. Mainly due to the ongoing impacts of Covid-19, Google has decided to share its intentions for the next major algorithm update (coming in May 2021) so that we can adjust our websites in advance and make sure our rankings don’t tank. So today, I’m sharing the update, and some tips on how to prepare for it, with you. Page Experience No one could...

The power of influencer marketing

The power of influencer marketing

How many times have you lost interest in a product or service? You’ve seen the ads all over Google for, let’s say a free software package. Then, after a few minutes or a few tries at using it, you left, never to return. Or maybe it’s a new service you’d like to use – like a hairdresser. You take a look at their work and their marketing, but something just holds you back from making the booking. It’s probably happened more times than you can count. But think back for a second and ask...

How to create a successful email marketing campaign

How to create a successful email marketing campaign

When it comes to engaging with your target audience, email marketing remains the most effective marketing channel out there. A successful email marketing campaign puts your company right in front of your target customer, keeping you front of mind. What is email marketing? Email marketing lands your content directly in the inbox of your target customer. It allows you to raise awareness of your brand, promote your products and services, share news, and tell a story - all with the aim of...