Why you should write a blog for your business?
It has been debated, many times, as to whether writing a business blog is a relevant and worthwhile task for a business to undertake. The topic has been said to generate much tedium and if you are not a keen writer can be a rather dull and time-consuming process. However, there is increasing evidence to show that by writing a regular blog for your website, it increases the scale and opportunity of your business being seen and standing out amongst others. We have identified several main...
Investing in content creation services to boost brand identity
Content really is king. Particularly in digital marketing. Demand for content creation services has boomed in recent years, and last year alone, requests for content increased by 71%. It turns out that Bill Gates was right when he claimed in his 1996 essay that ‘content is where much of the real money will be earned on the internet.’ That is the power of well-crafted content. And brands and businesses are getting on board. In fact, content creation services are now one of the most requested...
The Google March 2024 Core Update & What It Means For SEO Marketing
Every now and then, Google makes an algorithm change that seems to turn digital marketing upside down. This happened with Panda in 2011, Penguin in 2012, and the Helpful Content Update in 2022. We are now in one of these moments with the most recent March 2024 core update. The March 2024 Core Update This latest update reshapes the search engine landscape and even causing some SEO experts to scratch their heads. Although it can cause a great deal of stress and anxiety for many, it is...
Time To Take Heed Of Your SEO Marketing – How Google’s Core Updates Can Affect You
Every few months, Google initiates its Core Updates; the most recent beginning on October 5 2023, just one day after the release of their spam update. Specifically created to interrupt and adapt the Google algorithm, some SMEs may find this update a little daunting, however there are numerous ways to reduce the uncertainty and strip it back to its core - no pun intended! Many SMEs gain insights into their website rankings via Google. It has remained the most effective way to measure and...
Google’s July Core Update – Cause for Concern or Celebration?
As Google Marks its 23rd Birthday was the July Core Update Cause for Concern or Celebration? Google turned 23 on 27th September 2021. 2 months after it’s ceremonial last core rollout (in July) are we still partying or trying to pick up the pieces? Let’s explore. In this blog we look at the reality of what happened. Why Google likes to shake things up periodically, to avoid stalemate. What can happen afterwards including wild fluctuations in search rankings and how to deal with the...
Integrating Linkedin Live to your marketing strategy
Social media has been dominating digital marketing for many years now. Linkedin, in particular, has undergone a dramatic transformation. The professional platform has come along way since its launch in 2003, and today over 770 million people use it. When Linkedin first launched, it was established as a social network for professionals. Users could post their professional credentials and seek out career opportunities. But today, the platform is about much more than recruitment. It provides a...
How to create a successful email marketing campaign
When it comes to engaging with your target audience, email marketing remains the most effective marketing channel out there. A successful email marketing campaign puts your company right in front of your target customer, keeping you front of mind. What is email marketing? Email marketing lands your content directly in the inbox of your target customer. It allows you to raise awareness of your brand, promote your products and services, share news, and tell a story - all with the aim of...
Exhibitions and Networking – Is the Future Really Digital?
There is no denying that COVID-19 has completely transformed the world. There are a number of things we now do differently that will probably become part of our new ‘normal’, even when the pandemic is under control. For the business world, the everything has moved from face-to-face, to digital. Meetings are all held online, and even our networking and events are done through a computer screen. But with the vaccine giving us a light at the end of the tunnel, the discussion has moved on to...
The power of influencer marketing
How many times have you lost interest in a product or service? You’ve seen the ads all over Google for, let’s say a free software package. Then, after a few minutes or a few tries at using it, you left, never to return. Or maybe it’s a new service you’d like to use – like a hairdresser. You take a look at their work and their marketing, but something just holds you back from making the booking. It’s probably happened more times than you can count. But think back for a second and ask...
How Will Google’s 3rd Party Cookie Ban Impact Your Business?
Google is pushing back its privacy changes from 2022 to 2023. They plan to ban third party cookies which track users across multiple sites on Chrome. Google are looking to replace these with their own ‘privacy sandbox’ system. Businesses everywhere are wondering how this will affect them and their customer reach. What Are 3rd Party Cookies? Cookies are trackers that use code to leave a trace when users visit a website. They can monitor users across sites to target ads and personalise these...
The Page Experience Algorithm – What is it, and What it Means for You
It’s quite unlike Google to give us even a few days’ notice about what their new algorithms will include – so its amazing to have a few months. Mainly due to the ongoing impacts of Covid-19, Google has decided to share its intentions for the next major algorithm update (coming in May 2021) so that we can adjust our websites in advance and make sure our rankings don’t tank. So today, I’m sharing the update, and some tips on how to prepare for it, with you. Page Experience No one could...
Why Your Business Needs To Be Active During The Lockdown
This lockdown has been tough on all of us – but maybe none more so than the small business owner. Unlike big corporations, small business owners don’t tend to have huge reserves of cash waiting to get them through months with no work. They have employees who rely on them to feed their kids and pay their mortgages, and customers who rely on them for their products or services. And when you can’t leave the house for anything but shopping and exercise, keeping all of those plates spinning can...
Marketing In The Time Of Covid-19
There is no denying that we are in trying times. Something like Covid-19 and the measures put in place to deal with it haven’t ever happened before, which has left everyone scrambling to cope, and to find a new ‘normal’ in this unprecedented event. The lock down has been particularly hard on business owners, who have found themselves unable to go into work, trying to support employees with drops in income as clients are isolating and unable to buy. But while it may be difficult, there is a...
Why Your Business Needs A Marketing Strategy
A marketing strategy is your essential guide to promoting and growing your business. From day one, the effectiveness of your marketing activities has a direct impact on your bottom line. It’s the engine that drives your sales, so to make the most of it you need a solid plan of action. It takes careful planning, research and a comprehensive understanding of the marketplace to develop a strategy that will ensure the success of your business. So what needs to be included in your marketing...
Understanding Your Customer Journey
How many times have you lost interest in a product or service? You’ve seen the ads all over Google for, let’s say a free software package. Then, after a few minutes or a few tries at using it, you left, never to return. Or maybe it’s a new service you’d like to use – like a hairdresser. You take a look at their work and their marketing, but something just holds you back from making the booking. It’s probably happened more times than you can count. But think back for a second and ask...