Integrating Linkedin Live to your marketing strategy
Social media has been dominating digital marketing for many years now. Linkedin, in particular, has undergone a dramatic transformation. The professional platform has come along way since its launch in 2003, and today over 770 million people use it. When Linkedin...
How to create a successful email marketing campaign
When it comes to engaging with your target audience, email marketing remains the most effective marketing channel out there. A successful email marketing campaign puts your company right in front of your target customer, keeping you front of mind. What is email...
Exhibitions and Networking – Is the Future Really Digital?
There is no denying that COVID-19 has completely transformed the world. There are a number of things we now do differently that will probably become part of our new ‘normal’, even when the pandemic is under control. For the business world, the everything has moved...
The power of influencer marketing
How many times have you lost interest in a product or service? You’ve seen the ads all over Google for, let’s say a free software package. Then, after a few minutes or a few tries at using it, you left, never to return. Or maybe it’s a new service you’d like to use...
How Will Google’s 3rd Party Cookie Ban Impact Your Business?
Google is pushing back its privacy changes from 2022 to 2023. They plan to ban third party cookies which track users across multiple sites on Chrome. Google are looking to replace these with their own ‘privacy sandbox’ system. Businesses everywhere are wondering...
The Page Experience Algorithm – What is it, and What it Means for You
It’s quite unlike Google to give us even a few days’ notice about what their new algorithms will include – so its amazing to have a few months. Mainly due to the ongoing impacts of Covid-19, Google has decided to share its intentions for the next major algorithm...
Why Your Business Needs To Be Active During The Lockdown
This lockdown has been tough on all of us – but maybe none more so than the small business owner. Unlike big corporations, small business owners don’t tend to have huge reserves of cash waiting to get them through months with no work. They have employees who rely...
Marketing In The Time Of Covid-19
There is no denying that we are in trying times. Something like Covid-19 and the measures put in place to deal with it haven’t ever happened before, which has left everyone scrambling to cope, and to find a new ‘normal’ in this unprecedented event. The lock down...
Why Your Business Needs A Marketing Strategy
A marketing strategy is your essential guide to promoting and growing your business. From day one, the effectiveness of your marketing activities has a direct impact on your bottom line. It’s the engine that drives your sales, so to make the most of it you need a...