Why you should write a blog for your business?
It has been debated, many times, as to whether writing a business blog is a relevant and worthwhile task for a business to undertake. The topic has been said to generate much tedium and if you are not a keen writer can be a rather dull and time-consuming process....
Investing in content creation services to boost brand identity
Content really is king. Particularly in digital marketing. Demand for content creation services has boomed in recent years, and last year alone, requests for content increased by 71%. It turns out that Bill Gates was right when he claimed in his 1996 essay that...
The Google March 2024 Core Update & What It Means For SEO Marketing
Every now and then, Google makes an algorithm change that seems to turn digital marketing upside down. This happened with Panda in 2011, Penguin in 2012, and the Helpful Content Update in 2022. We are now in one of these moments with the most recent March 2024 core...
Time To Take Heed Of Your SEO Marketing – How Google’s Core Updates Can Affect You
Every few months, Google initiates its Core Updates; the most recent beginning on October 5 2023, just one day after the release of their spam update. Specifically created to interrupt and adapt the Google algorithm, some SMEs may find this update a little...
Google’s July Core Update – Cause for Concern or Celebration?
As Google Marks its 23rd Birthday was the July Core Update Cause for Concern or Celebration? Google turned 23 on 27th September 2021. 2 months after it’s ceremonial last core rollout (in July) are we still partying or trying to pick up the pieces? Let’s explore....
Integrating Linkedin Live to your marketing strategy
Social media has been dominating digital marketing for many years now. Linkedin, in particular, has undergone a dramatic transformation. The professional platform has come along way since its launch in 2003, and today over 770 million people use it. When Linkedin...
How to create a successful email marketing campaign
When it comes to engaging with your target audience, email marketing remains the most effective marketing channel out there. A successful email marketing campaign puts your company right in front of your target customer, keeping you front of mind. What is email...
Exhibitions and Networking – Is the Future Really Digital?
There is no denying that COVID-19 has completely transformed the world. There are a number of things we now do differently that will probably become part of our new ‘normal’, even when the pandemic is under control. For the business world, the everything has moved...
The power of influencer marketing
How many times have you lost interest in a product or service? You’ve seen the ads all over Google for, let’s say a free software package. Then, after a few minutes or a few tries at using it, you left, never to return. Or maybe it’s a new service you’d like to use...