Whether you haven’t got the time or expertise you’d like to dedicate to your marketing activities or whether you want a full-service marketing expert to improve your business, Smart Thinking Consultancy can help.
Specialising in marketing for small to medium-sized businesses and working either remotely or in-person across the UK, Maggie Robinson can provide a flexible service to fit in with your needs and budget.
Why Should You Outsource
Working with an independent marketing expert means your business’ marketing will be based on the most up to date and relevant methods. Your marketing aims and objectives will be clear, and you’ll have a structure put in place to make your marketing work as effective as possible.
Outsourcing your marketing frees up your time, which you can then spend doing the things you enjoy, and is a more efficient use of your money too – a marketing specialist will be able to carry out the same activities in less time and will prevent you spending money on ineffective marketing activities.
With the world of marketing changing rapidly, you need to make sure your business is represented effectively in both traditional and digital formats.
A marketing expert will ensure that your marketing strategy works well on each, as well as sitting comfortably alongside each other and reinforcing the others’ messaging.
Outsourcing also gives you the advantage of fresh eyes and a new approach to your business.
If you feel like you ought to be spending more time on marketing but never get around to it, or want support for you or your team around a specific project or campaign, outsourcing to a marketing specialist could be the answer you’re looking for.
Why is Smart Thinking Consultancy
right for your marketing needs?
Smart Thinking Consultancy’s Maggie Robinson has years of experience in marketing across various industries and has won multiple awards due to her client-focused and jargon-free approach.
As a Fellow of the Chartered Institute of Marketing, you can be assured as to the quality of her work. With the personal approach Maggie takes to each project, you know that Maggie is personally taking care of the marketing for your business – it won’t be handed off to an office junior.
If you need advice about any part of your marketing, please get in touch. Maggie will chat through your current challenges and make some suggestions as to how Smart Thinking Consultancy may be able to help.
Marketing services for small and medium size businesses
Google is by far the dominant search engine, so you need to make sure you’re highly visible to potential customers. While SEO gets you up the rankings in the long-term, Google Ads guarantee your place on the first page. Setting up your Google Ads campaign correctly is essential for this to work properly, and a marketing consultant can help you find the best keywords and audience types to make this cost effective.
Whether it’s a local fair or a national sports event, sponsorship can increase your visibility, reinforce your core values and align you with a new audience. The right sponsorship can also include media opportunities, engagement with relevant organisations and gives the impression of a successful, secure business.
Search Engine Optimisation makes it easy for search engines to see what your website is about. As a result, if someone searches about your area of expertise, your site should be the one the search engines go to when they’re looking for the answer. As well as your website content, SEO includes the technical bits of your website and where you appear elsewhere online.
Public relations is about the ongoing relationship you have with your customers. Rather than simply pushing out advertising content, public relations encourages a two-way conversation. Often taking the form of media relations, PR includes writing press releases, finding appropriate outlets for your business to feature in and building relationships with journalists, all with the aim of promoting your company’s reputation.
From deciding which events are beneficial for you or your business to attend, to making sure your exhibition space has everything it needs to make a good impression and provide all the information prospective customers need, a marketing expert can help you make the maximum impact. Collateral involved items such as brochures either hard or soft copies. Carefully selected promotional items will keep your name in people’s minds.
Keywords are the words and phrases people use when they’re looking for the products or services you provide. Finding out what these are and using them effectively across your website makes it more likely that your page will show as a match for potential customers searching for a business like yours.
Research and booking of events and shows. Writing brochures and other marketing/sales literature. Sourcing promotional items for marketing activities.
Direct marketing can include letters, emails and even texting to contact your customers, whether your business is B2B or B2C. It’s a great way to reach a specific group of people with a particular call to action, and is highly measurable.
The online demand for products and services continues to grow, and if you’re not there, you could be missing out on a valuable source of customers. Digital marketing will make sure your name is in the right place at the right time, whether your customers are on PCs, tablets or smart phones.
Marketing isn’t just placing adverts. You can enhance your reputation and build relationships with your customers through carefully considered content marketing. Blogs, website content, editorial pieces, press releases and case studies all form part of the wider marketing mix, creating content your customers will seek out for themselves.
From local radio to billboards, website ads to glossy magazines, the possibilities for advertising are almost endless. With the right content and good placement, advertising can be a really effective way to increase sales. A marketing expert will make sure you’re spending your advertising budget in the best way, to get the highest possible return on your investment.
A Website Health Check will make sure your website is as healthy as possible, making it easier for your customers to use as well as ranking more highly in the search engine results. It will identify items such as broken links, thin content and more. Content updates keep your website fresh and engaging as well as letting the search engines know you’re still active and relevant.